What Real Estate Company Expects from its Sales Team.

By. Nyaruri Paul @NYARURIPAUL

The technology available to us has changed the way we think and operate.  There is progress in every field of work. Technology has impacted the process of design, product conceptualization and product development. This allows faster product development for end users.

 With technology expanding every day, the number of real estate companies in Kenya keeps growing and their specializations grows. This calls for need of creating a business niche’.

 Real estate business is changing and this is what we expect in future rom real estate agents. Technology with its constant impact on consumers has brought an effect in consumer interaction. Many real estate agents are depending on technology to circumnavigate the real estate business. In the process consumers who are the end users need to adjust to the needs of property providers.

 Sales agents are always armed with product information of a particular product in their respective companies. They are more connected to the needs and wants of the customer.

 According to Derrick Sirmambo, a leading sales agent at Qualis Property Developers, in South B, claims, ‘’ a well-focused company will have to move from traditional sales view to modern one. The modern one in this sense is the act of embracing technology and connecting with the consumers outside there who wants to buy real property’’. He further says “with the emergence of technological creativity against traditional sales mode, real estate professionals who will run away from these changes will find nil or no sales in their products”.

 Consumers are looking greater consideration on advice and consulting a lot on with real estate agents. This gives far end opportunities for those agents who are willing to go far to stay on top as property specialists. To many this is called property story telling. Having enormous information on your fingertips about the product you are selling. This measure excites the buyers and sellers as well. Product features are well delivered to the end user.

These sentiments are equally claimed by Vincent Okinyi, a team sales agent at Wealthsmith Properties Limited in Westlands takes on that “here are normal but essential skills that for a real estate agent. Professionally, we should be future focused on how we can maximize technology for better sales delivery. We need to meet the needs of customers in today’s market”.

He continues to say ‘’ the goal sales people is to profile potential buyers in real estate market. This is not easy unless you understand the property journey and basics that deliver on it. Also buyers cannot understand the context the company is operating on unless more information and knowledge is put out through the available technology means’’.

 Buyers who technically here are consumers may not in future to a salesperson who is not master of information. The best real estate sales people should be fast track on technology as the buyers do so by accessing information through many channels.

 With the increased connectivity in every organization, sales team should also increase the level of connection with the buyers in order to increase the company sales.

Retail property is developing everywhere around the country, thus increasing employment opportunities and creating skills for new sales people.